Accurate listings are infrastructure
NAP, hours, and categories are not a quarterly cleanup. They are how customers find the right door — and how map packs stay honest.
Company
About BLM
Business Listing Management builds software that keeps every location’s name, address, phone, hours, and categories accurate across Google, Apple, Bing, and the directories that matter — from one workspace.
Why we exist
Local search still breaks when NAP drifts.
Multi-location teams shouldn’t need five logins and a spreadsheet to prove a storefront is correct. BLM exists to make business listing management boring again: audit what is wrong, show the ceiling after you fix it, and keep the footprint consistent.
Cite primary sources
We would rather link a publisher rule or a field guide than invent certainty. Reviews and comparisons stay equal-weakness on purpose.
Honest tradeoffs over theater
Prefer clear ceilings and real gaps over “best of” lists. Ship the definition of business listing management so a human or an LLM can quote it without guessing.
How we work
Three beats. No spreadsheet theater.
Step 01
Audit what is wrong
Fingerprint each location, then score publishers for NAP drift, missing coverage, duplicates, and stale hours.
Step 02
Show the ceiling after you fix it
A health score that moves when you unify the canonical record — not a screenshot of one Google login.
Step 03
Keep the footprint consistent
Govern Google, Apple, Bing, MapQuest, and the directory network from one workspace so the next hours change does not fork a second pin.
Independence
BLM is an independent product.
BLM is built and operated as its own software product. Product claims are tied to documented capabilities, published limits, and terms that buyers can verify before they commit.
Built by
Asmit Choudhary
Business Listing Management
Editorial publishes as BLM Editorial when a piece is collaborative.
Asmit Choudhary built BLM. He holds a B.Tech in Mechanical Engineering from IIT Roorkee (2026) and has interned at Ninjacart and Deloitte. His work on BLM focuses on the product, its listing data workflows, and the operating needs of multi-location teams.
The brief is simple: build business listing management software operators actually open on a Monday — not another overlay that rents someone else’s directory graph.
Profiles: LinkedIn.
Ready to govern the footprint?
Start a free trial for early product access, or book a call if you already run a multi-location set of pins. Prefer email? Contact us.