Product
BLM is business listing management software for teams who cannot afford a different address on Google, Apple, Bing, and the directory network.
Northline desk
Click a score. Publishers follow.
Publisher coverage
Canonical string holds on Google and Apple. Bing still carries the LLC suffix. Google: Name matches.
One approved name, address, and phone per location. BLM diffs every publisher against that string, suite lines, tracking numbers, DBA vs legal included.
NAP before / after
Northline · 1420 N Milwaukee, Chicago · (312) 555-0199
apple
Northline Coffee LLC · 1420 North Milwaukee Ave · 3125550199
bing
Northline · 1420 N Milwaukee Avenue Ste 2 · 312-555-0142
Near-matches on phone, place id, and name surface as risk, not a quarterly spreadsheet. Agencies attach the same radar to every client brand.
Northline · Wicker Park · 92% match
Northline Coffee LLC · Google · 81%
Northline Cafe · Yelp
Holiday hours that never left Google, and a primary category that is Restaurant on one publisher and Ramen Shop on another, both change the health score.
Marketing, franchise ops, and agencies share the same location list. Early access includes digest emails when a storefront drifts.
Create a workspace. Book a demo if you already run a national footprint.
The product
Change a phone, Sunday hours, or a DBA. Scroll and six publishers lock to the same Northline string.
Canonical listing
Northline Coffee
Wicker Park · 1420 N Milwaukee Ave
Phone on file
(312) 555-0142
(312) 555-0199
Maps still show the drifted string. Keep scrolling and every publisher rewrites.
Scroll to push this field
1 of 3 · Phone
Publisher graph
(312) 555-0142
(312) 555-0142
(312) 555-0142
(312) 555-0142
(312) 555-0142
(312) 555-0142