Workflow

From messy listings to a governed presence.

Scroll the seven steps. The Northline desk follows. Humans stay in control of NAP and duplicates. Automation handles fingerprinting, coverage, and the weekly digest.

Workspace · step 1 of 7

Load your locations

Human control

northline.csv

42 rows · 1 phone missing

nameaddressphonehourscategory
LocationCityPhoneStatus
Wicker ParkChicago(312) 555-0199Parsed
River NorthChicago(312) 555-0110Parsed
Logan SquareChicago(312) 555-0172Parsed
West LoopChicagomissingNeeds phone
  1. 1

    Load your locations

    Human control

    Import storefronts from a sheet or add them one by one. Each location becomes a governed record, not a row that can fork.

  2. 2

    Fingerprint each NAP

    Automated

    Canonical name, address, and phone are matched, suite lines, DBA vs legal, and tracking numbers included, so publishers are not guessed.

  3. 3

    Audit every directory

    Automated

    Score Google, Apple, Bing, and the directory network for consistency, coverage, duplicates, and hours.

  4. 4

    Unify the source of truth

    Human control

    Approve the canonical listing. BLM flags every publisher that drifted so your team reviews differences, not the entire internet.

  5. 5

    Close duplicates

    Human control

    Near-matches on phone, place, and name surface with a suggested surviving listing so reviews and photos are not orphaned.

  6. 6

    Track coverage and risk

    Automated

    See what is synced, stale, missing, or blocked before the next hours change forks a second pin.

  7. 7

    Keep the presence governed

    Automated

    A weekly digest and live alerts keep marketing, ops, and agencies on one health score, without rebuilding the spreadsheet.

Run it on your own footprint

Create a workspace, or book a walkthrough if you already run a national set of pins.