What the BLM workspace keeps for each location

What the workspace stores

BLM is listing management software. For each location it stores one canonical name, address, and phone, including suite lines and the difference between a DBA and a legal name.

The workspace then compares Google, Apple, Bing, MapQuest, and the directory network with that string. A tracking number or a shortened name that does not match the canonical record shows up as drift.

Product details, limits, and onboarding sit on the product page. The workflow page covers the steps after sign-in. Listed prices are on the pricing page.

What a person still approves

A person approves which NAP string is canonical, which near-match is the surviving listing, and when a holiday window or temporary closure should publish. The desk fingerprints publishers, refreshes coverage, and can send a weekly health digest.

Hours and categories are scored as health. A holiday window that never left Google, or a primary category that differs by publisher, moves the queue.

Who it is for, and what it is not

The workspace is for multi-location brands, franchises, agencies, and local SEO teams that need one queue instead of a separate login per publisher. A team that only edits one Google Business Profile may not need it.

BLM is not a review response inbox, a rank tracker, or a paid-media suite. It does not sell directory listings as inventory. Billing is not live yet. Starter is listed at $49/month for one location. Growth is listed at $149/month for up to 25 locations. Enterprise is custom.