Duplicates
How BLM flags duplicate listings
Asmit Choudhary · 2026-09-16 · 10 min read
What the duplicate radar does
BLM fingerprints each location and surfaces near-matches on phone, place id, and name. It suggests a surviving listing. A person confirms that choice so reviews and photos are not left on the fork.
The radar is part of the same workspace that stores canonical NAP and scores Google, Apple, Bing, MapQuest, and the directory network. It is not a separate directory product.
See the product page for the rest of the desk, including hours and category health.
What this page does not claim
Suppressing a duplicate still depends on the publisher. BLM shows the fork and the suggested survivor. It does not promise that every publisher removes a duplicate on the same day.
Billing is not live yet. Starter is listed at $49/month for one location and Growth at $149/month for up to 25 locations. Those figures are on the pricing page.